About Us

Simeon has been working within the florist industry for over 30 years. His career began working for his family, who own and operate a retail florist chain in Sydney.

Simeon studied floristry around the world, in New Zealand, London, Amsterdam and learnt directly from Bill Kistler at American Floral Art School in Chicago. The American Floral Art School teaches top students from all over the world and Bill was a chief designing florist for the "White House".

Simeon has had stores in the Regent Hotel in the city, or Sofitel as it is now, and then in Glenferrie Road, Malvern.

In the early 1990's Simeons returned to Sydney to help manage his family business. He was responsbile for the corporate and design divisions of the business.

In 1994, Simeon returned to Melbourne, opened his own shop in Elsternwick with his wife Miriam and hasn't looked back since.