About Us

Simeon's Florist has been owned and operated for over 26 marvelous years by Simeon & Miriam

After 24 years of being situated in the busy hub of Elsternwick, we have made the exciting move to 667 Glenhuntly Rd, Caulfield South. It was a difficult move to do after being in Elsternwick for so long but it has proven to be brilliant, as the business has grown and allowed us to expand. 

One reason for this is the inclusion of Jake, our son, into the business. He has a huge heart and is great with our customers. His knowledge of flowers, our growers and imported flowers is a great asset to the business and this now allows Simeon to spend more time on the creative arty side, which he loves.

We have a wonderful, talented team here at Simeon's and our passion for flowers and attention to detail is what we do best. We have created a unique niche in the industry and our dedication to design and customer service will not diminish.  Our crew consists of Jo, Jaime, Mia, Ashleigh, Jake, Paul & Lewis plus of course Miriam and Simeon.

And the man leading the team is Simeon himself. Apart from being an avid Arsenal and Swans supporter and Golf fanatic, he is definately a sports nut especially having 4 sons of his own.

Simeon has been an accredited Florist within the florist industry for well over 35 years, (but he wont say how long exactly!). His career began from the age of 8 working for his family after school, who still own and operate a retail florist chain in Sydney. Flowers are in his blood, as his Mother was also a brilliant florist who had studied in London with Constance Spry.

At 17, Simeon entered into the business and studying Floristry and Horticulture in Sydney. Simeon also studied Floristry around the world, in New Zealand, London, Amsterdam and learnt directly from Bill Kistler at The American Floral Art School in Chicago. Bill Kistler was an amazing Florist who designed the flowers for the White House.

Simeon has owned and worked in a number of stores throughout Melbourne, then in 1994 Simeon and his wife Miriam opened Simeon's Florist in Elsternwick and haven't looked back since!

Styles of Floristry are changing all the time and Simeon knows that with his traditional background and his young staffs modern look on design, put with a love for flowers, that Simeon's Florist has it's own flair.